Kicking off 2025 with a bang, I had the privilege of leading the Crocs Global Creative Team through the concept and production of our Season 1 “Classics & Jibbitz” campaign: Your Crocs. Your Story. Your World.

Shot over three days across the surreal landscapes of Alberta, Canada, we partnered with VFX wizards Warm & Fuzzy and production partner PARK to build imaginative, immersive worlds tailored to different product segments and consumer affinities. The campaign was built with a social-first mindset — designed to stop thumbs and spark conversation.

This visually rich, story-driven digital campaign not only helped deliver another record-breaking quarter for the brand, but was also honored as a 2025 Webby Award Finalist in the “Best Digital Advertising Campaign” category.

Director of Global Creative: Chris Skiles
Sr. Designers: Pearl Ernat & Mark Hickox
Sr. Copywriter: Clarice Ilustre
Video Lead: Travis Harger
Sr. Producer: Maria Weglarz Padget
Marketing Lead: Ellie Garrett, MBA
Production Coordinator: Meesh Deyden
VFX & Production Leads: Warm & Fuzzy
Local Production: PARK™ Production House
Director: Alexandra Gavillet
Photographer: Christin Rose