CROCS

To launch Crocs’ newest innovation in comfort and movement — the Inmotion franchise — we leaned into humor, heart, and a whole lot of Crocs spirit.

Enter NFL superstar George Kittle and his wife, lifestyle influencer Claire Kittle, who brought their real-life chemistry to the screen as over-the-top announcers for our first-ever “Best in Crocs” competition. Think high-energy sports broadcast meets campy dog show — all in the name of celebrating the most expressive Crocs wearers out there.

This passion project was pulled off with a shoe-string budget (pun proudly intended) and made possible by the creative hustle of our internal Global Creative Studio and an incredible crew of collaborators.