2025 Crocs Season 2
Classics & Jibbitz Campaign
For the second installment of our Crocs Global Season 2 “Classics & Jibbitz” campaign, our team set out to elevate the storytelling with a broader, more global lens. We chose Lisbon, Portugal, as our backdrop — a city rich with color, texture, and unexpected charm — and spent two whirlwind days capturing both stills and motion across a range of vibrant locations.
The result: two hero videos, each speaking to distinct product affinities and consumer mindsets, along with a wide array of cutdowns and a robust image library that brings the campaign to life across channels and markets.
This project is a great example of what happens when creative, production, and strategy align to tell a cohesive story — one that feels both globally resonant and true to the Crocs spirit.
Creative Director - Chris Skiles
Sr Video Director - Travis Harger
Sr Designer - Pearl Ernat
Sr Copywriter - Clarice Ilustre
Sr. Producer - Maria Weglarz Padget
Production Assist. - Meesh Deyden
Crocs EMEA Creative Lead - Susan Blair
Marketing Lead - Ellie Garrett, MBA
Videography - Garrett Marks
Photography - Matt Hawthorne
Styling - Lara Amis
VFX - Warm & Fuzzy
Lead Producer - Tommy Nisenson
